![]() His team looks at those interventions on a daily basis, grouped by factors like geography, vehicle, and road type. ![]() Today, Ford’s focus is less on gathering requirements and more about addressing customer feedback. “Going from a quarterly release to a weekly release is obviously a lot of tooling, and also a lot of mindset changes,” Omari said. Omari joined from Motional, the $4 billion Aptiv-Hyundai joint venture. Omari is Ford’s executive director of advanced driver assist technologies, and CEO of Ford’s new autonomy subsidiary, Latitude AI. “Now we have an internal release every week,” he said. When Sammy Omari joined Ford a year ago, Ford’s software teams would issue internal releases of software on a quarterly basis. But, being evolutionary and iterating quickly is exactly the point. No, these are not radical changes to the way BlueCruise operates, nor will they revolutionize the lives of the people who pay up to $800 per year for access to the service. ![]() It will also position the vehicle more accurately in narrow lanes. Today, the company is announcing BlueCruise 1.3, dropping just a few months after the 1.2 release, which added niceties like automatic lane changes.įor 1.3, BlueCruise will stay more engaged through tighter corners than before. Drivers who own BlueCruise-equipped cars, anyway. Ford is on a quest to ensure that its drivers keep their hands off the wheel for as long as possible.
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